I opened my Parkdale home massage studio on January 19th, 2018. Over the last five years, I’ve learned a lifetime’s worth of important lessons—most the hard way. Below are five key takeaways I’ve gained from my first five years in business. Lesson #1) You’re no longer a service provider. So, you’re a massage therapist who wants to go out on …
The Four Words That Transformed My Business
Canadians are notoriously apologetic. Women, moreso. As a massage therapist with a women-only home practice in Toronto, the vast majority of my clients are Canadian women. This means I hear “sorry” approximately 372 times a day. “I’m late, sorry!” Hey, it’s your time. “I’m early, sorry!” Early is good. “I didn’t shave my legs. Sorry!” That’s ok. Neither did I. …